‘Eat the Rich’: How a Union Slogan Set Off a Merch Bonanza

A few weeks into the United Auto Workers strike, the union’s straight-shooting president, Shawn Fain, appeared on a video livestream to update his members on the progress of negotiations. Things weren’t going well, and Fain did not mince words.

“I’ll tell it to you straight. The billionaires and company executives think us autoworkers are just dumb,” he said.