More than two-thirds of business leaders are prioritizing generative AI over the next 18 months, with 33 percent calling it a top priority. Wondering how this fast-growing technology is already impacting big changes in business processes and tools? Join us for this information-packed workshop!

This workshop is tailor-made for college students and academics with a thirst for knowledge about the intersection of AI and business. No prior experience with generative AI is needed to participate.

Generative AI is not just a buzzword—it’s a game-changer. In this workshop, you’ll gain a deeper understanding of generative AI, exploring its core concepts and witnessing its potential applications across industries. Imagine AI-generated content that resonates perfectly with your audience, personalized recommendations that boost sales, and predictive analytics that drive growth. That’s just the tip of the iceberg!

Keep your skills sharp and be at the forefront of leveraging this evolving technology in sales and marketing. Dive into real-world case studies showcasing how leading companies have harnessed generative AI to skyrocket their success. But we won’t stop there—we’ll also tackle the crucial topics of ethics, bias, and privacy, ensuring you’re equipped to navigate the responsible use of AI in your career.

Don’t just watch the future unfold—be part of it! Engage in interactive demonstrations and practical exercises to get hands-on experience with generative AI tools and platforms. Whether you’re an AI enthusiast or just curious about AI’s impact on business, this workshop is your ticket to staying at the forefront of innovation.

 
About the Instructors

Jason Kurtz is the CEO of Basware, the world’s leading accounts payable automation software company. He also has worked with Accel-KKR, joining in 2013 to launch the Accel-KKR Consulting Group. Prior to Accel-KKR, Kurtz worked at Ariba, Inc. (acquired by SAP in 2012) for eleven years in a variety of executive roles and served as a member of the company’s management committee. Previously, Kurtz was a director in Arthur Andersen’s business consulting practice, where he focused on helping companies create profitable, revenue growth. Kurtz also worked at ESPN as an associate producer. Kurtz currently serves on the board of directors of iSolved, Unimarket, Pegaso Technologies, and Basware. He received his MBA in marketing and finance from the Darden Graduate School of Management at the University of Virginia. He received a Bachelor of Journalism and Bachelor of Business Administration from the University of Texas at Austin.

Melissa Caren is an accomplished sales leader with a rich history spanning many successful Silicon Valley startups. She has decades of experience helping high-tech customers achieve business results with innovative software solutions. Caren excels at selling to senior leaders, giving engaging talks at conferences, and mentoring and coaching the next generation of sales talent. Her tenacity and ability to identify opportunities where others may see challenges has been a hallmark of her career. She is also active in local charities and is a dedicated mom.

 
About Professional Edge

Professional Edge is an industry-informed collection of short courses designed to help students develop cutting-edge skills essential in the modern job market.

Build targeted, practical skills in an interactive and engaging format and distinguish yourself in a field of other job applicants. As a participant, you’ll receive guidance from instructors informed by the latest business trends and leave with tangible tools and stories you can leverage in your career search.