Slack latest brand to cut back presence on Elon Musk’s X

• Slack retired its @SlackStatus account on X, implying customers weren’t using it much anymore.
• The X account, which has more than 30,000 followers, used to share updates about Slack system issues.
• Companies including Air France and Balenciaga have also decreased their presence on X.

Slack is getting rid of one of its accounts on X — joining several other companies that have either stepped away or decreased their presence on the platform following Elon Musk’s takeover of Twitter and subsequent rebranding.

Though Slack still has an account on X, @SlackHQ, with more than 458,000 followers, the @SlackStatus account with more than 30,000 followers has been retired. The status account used to share updates regarding problems and outages with the Slack platform. And it sounds like the company made the change because Slack customers weren’t using the account much.

“We made the decision to retire the @SlackStatus account in order to consolidate our communications around incidents and focus resources on those most widely used by our customers,” Slack’s Customer Experience VP, Kevin Albers, told Insider in a statement.

The company announced the change on X, saying that you can still check status.slack.com for updates, which will be “the source of truth for all incident news.” The company said it will answer incident-related questions from its main account on X moving forward.

Other companies like Air France, KLM, and Balenciaga have decreased their presence on X. Balenciaga became one of the first major fashion brands to completely depart Twitter after Elon Musk took over when it removed its Twitter account in November 2022.

Air France and its sister airline KLM stopped fielding customer service requests over Twitter in May of this year after X’s application programming interface, or API, was placed behind a paywall.