• The company’s founder Ron Braverman, 76, started out with a small rubber goods firm – and then moved into creating ‘marital aids’ more than 40 years ago 
• Now, Doc Johnson brings in $300 million in annual retail revenue and manufactures its highly sought after products on American soil 

The US’s largest sex toy manufacturer has been plaster casting the genitals of adult workers for decades, and are now taking on OnlyFans models – and the success of the company is thanks to an entrepreneurial father and son duo. 

Doc Johnson brings in $300 million in annual retail revenue and manufactures its highly-sought-after pleasure products on American soil in their 250,000 square foot North Hollywood factories. 

With 2,000 unique sex toys actively in production and 12,000 pieces manufactured daily, the 500 Doc Johnson employees have helped the company become a mammoth force in the $32.7 billion-per-year industry.  

In the last 47 years, many of Doc Johnson’s bestselling products have been lifelike reproductions of porn stars’ private parts – that can be penetrated, or used to penetrate, by consumers. 

The Sasha Grey Masturbator, molded on the actress, currently retails for $25. They’ve also casted male porn star James Deen’s erect appendage and anus in polymer over the years – which was a top seller.

Adult performer Belle Knox also had her private parts plaster casted for the company in 2014.

Most recently, OnlyFans star Lumi Ray, 26, took a trip to the factory in West Hollywood to have impressions taken of her genitals and mouth – ready to be made into products. 

Warm water is added to a seaweed-based powder compound, which is them smeared on to the desired bodily function. It then solidifies, and manufacturers can use the cast in production. 

The personalized molded pleasure products quickly became their unique selling point – and helped Doc Johnson stand out among competitors in the billion-dollar industry. 

At her casting, Ray told the LA Times: ‘It connects with fans on a different level. This — I feel like they can have a part of me.’  

They also sell a plethora of butt plugs, penis pumps, clitoral stimulators. But even the bosses sometimes cannot predict what will sell well. 

Autumn is the strong season for sex toy sales, and purple vibrators fly off shelves – but their stock consistently ebbs and flows among consumers. 

It’s no surprise, however, that 2020 was by far the best year in the company’s history for sales, with the world cooped up at home during the pandemic. 

Chad Braverman, COO, told Forbes: ‘We make a product you can use alone, that you can use with your partner, that can enhance your sex life together, for white people, black people, Europeans, any culture, any race, any creed, any sexual orientation. 

‘Our market is basically everybody over 18. We’re not a niche company. We make product for everybody.’ 

Established in North Hollywood, California in 1976, iconic pleasure products brand has been at the forefront of innovation in the sex industry.  

The company’s founder Ron Braverman, 76, started out with a small rubber goods firm called Marche Manufacturing – and then moved into creating ‘marital aids’ more than 40 years ago.

Among its sex toy revolution, Doc Johnson created the original Pocket Rocket – which is a name ‘that became so famous it remains synonymous with the type of small external-use vibes tucked into every woman’s nightstand.’

And Braverman’s brand also created the iconic and ubiquitous Rabbit-style vibe, which the company said ‘changed the way America talks about sex toys and female pleasure.’ 

Today, Doc Johnson still manufactures more than 75 percent of their products in America, and they boast that they create the ‘highest-quality and most well-designed products on the market.’

Doc Johnson has also been a purveyor for all types of fantasies along the spectrum of sexuality. Their Vac-U-Lock system is a patented harness and plug system that ‘revolutionized strap-on play.’

Their team say the company ‘is dedicated to furthering the individual pursuit of pleasure, and the health and relationship benefits fostered by healthy sexuality.’

When Chad, now the Chief Operations Officer at his father’s company, was growing up in the San Fernando Valley, he had no idea what did dad Ron actually did for a living. 

He told Forbes in 2017: ‘It was basically pre-internet and definitely pre-Google, so there was no real way of finding out anything about my dad or the company without hearing it firsthand.

‘Mom and Dad agreed it was best to kind of keep that away from general knowledge, so that people didn’t judge me or not let their kids hang out with me. 

‘I think there was a stigma attached to the industry more so than there is today.’

The sex toy tycoon started working for his dad’s company at 15, loading shipment packages before working in the packaging and filing department the next year.  

By his senior year in high school, he was working in the purchasing department – and it did wonders for Chad’s pubescent social life.

He told Los Angeles Magazine in 2012: ‘Interning at Doc Johnson was like receiving special powers bestowed from the sex toy gods.’ 

He went on to study at the University of Miami and received a degree in business management and marketing before returning to the family business. Chad said: ‘At least we weren’t manufacturing something dull like mattresses.’ 

But he also admits that he’s had to work hard, being the ‘nepo baby’ of the sex toy industry.

Chad told the LA Times: ‘Working in a family business for your parent, you are going to be a nepo baby. I’d be a liar if I said it doesn’t bother me when someone only knows me as the son of the owner.’

The COO is also making sure that the company changes with the times – and in a few weeks, Doc Johnson walls in sex shops will carry tests for pregnancy, ovulation and drugs including fentanyl.

They’ll also be providing inventories of over-the-counter female contraception similar to Plan B, reports LA Times.