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Meanwhile, posts on Flash Coffee Singapore’s Instagram page have disappeared. The brand last posted on its Singapore Facebook page in March. Flash Coffee’s Thailand, Hong Kong and Indonesia Instagram pages are still active.
Flash Coffee reportedly laid off employees across different markets, including Singapore, in November last year.
In May this year, the company announced that it had raised US$50 million (S$68 million) in a financing round led by White Star Capital.
At the time, it said the new funds would be used to reach group-level profitability.
“This includes sustainably growing its footprint across the Asia Pacific region to serve high-quality specialty coffee to customers in Singapore, Indonesia, Thailand, Hong Kong and South Korea, doubling down on technology and product innovation and further developing the sales performance of existing stores,” it said then.
But earlier this month, DealStreetAsia reported that Flash Coffee was downsizing its operations.
Flash Coffee’s spokesperson said most of its markets have “tremendous traction on top of a healthy foundation”.
“We remain firm in our mission to serve up high-quality coffee across Asia and likely some additional markets in the medium term, and stay committed to scaling our business sustainably in the long term,” the company said.
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