Zumex, a global leader in fruit and vegetable juicing technologies, has signed a strategic alliance with the investment fund Columna Capital to accelerate its international growth and boost its penetration into key markets. Columna Capital will become Zumex’s first institutional investor and majority shareholder and will work alongside founder Victor Bertolin. Zumex is considered a global market leader in terms of size, diversification, product portfolio and innovation capacity. In fact, Zumex is the only independent company of significant size left in the industry on a global scale.

Founded in 1985, Zumex has consolidated its position as a global leader by developing and marketing a wide range of premium technologies for the foodservice and retail segments in more than 100 countries worldwide. The company is specialized in solutions that help provide freshly squeezed natural orange juice as an alternative to other less healthy beverages. “The partnership with Columna Capital represents the beginning of a new chapter in the history of Zumex, as the company will benefit from Columna’s strong financial backing, entrepreneurial culture and extensive experience in growth projects,” said Víctor Bertolín, founder of the company.

Boosting the business plan
The alliance with Columna Capital will give a boost to the 5-year strategic business plan, which aims for international expansion, a greater penetration in current markets and a greater focus on the retail market. “The plan will help consolidate the firm’s leading position in the retail market and the launch of its new generation of juicers, all with operational excellence and a clear focus on the customer. This will allow us to better respond to the market’s needs,” said the head of Zumex.

Victor Bertolín will remain fully involved in the day-to-day running of the business to ensure continuity in the management and entrepreneurial culture in this new phase of Zumex’s development.

“We are delighted to partner with Victor Bertolín and Zumex on this exciting journey. Zumex’s outstanding team and its capacity for innovation, together with its ability to offer the best value to its customers, will be key in consolidating its leadership position globally,” said Jaime Bachs Lobo, who has overseen the transaction on Columna Capital’s side. For his part, Michael Tose, partner at Columna Capital, said that “in almost 40 years, Victor has turned Zumex into a world leader in fruit and vegetable juicing solutions and we are proud to back Zumex in the next stage of its development. Our extensive experience in partnering with pioneering entrepreneurs will help accelerate the company’s international growth.”

For more information:
Zumex
www.zumex.com