French fashion retailer Kiabi, operating in 25 countries with 579 stores, has joined the US Cotton Trust Protocol. This program, dedicated to promoting sustainable cotton production, focuses on implementing best practices and traceability measures to reduce the environmental impact of cotton farming.

Through the utilisation of the program’s proprietary Protocol Consumption Management Solution (PCMS) for tracking US Cotton and/or Protocol Cotton, Kiabi gains full transparency across its supply chain. This includes the ability to employ Protocol Consumption Units (PCCUs) for internal Scope 3 emissions calculations and to make accurate environmental claims on their products.

Virginie Cayzeele, raw materials leader at Kiabi, emphasized the importance of measuring continuous improvement in sustainability metrics. “We need to be able to measure continuous improvement across our sustainability metrics confidently and accurately as part of our analysis of our scope 1, 2, and 3 carbon emissions and biodiversity risks. The Trust Protocol’s blockchain-enabled value chain transparency solution will ensure rigorous and verifiable evidence in our work for the protection and preservation of our planet.”

Gary Adams, President of the US Cotton Trust Protocol, expressed satisfaction with Kiabi’s commitment to sustainable cotton sourcing. He affirmed, “We look forward to providing them with measurable, verifiable data and outcomes as they pursue their environmental and social goals.’