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Times Internet expands its cricket distribution positions in North America, the Middle East, and Southeast Asia regions, by acquiring the exclusive rights to broadcast India’s home bilateral series from September 2023 through March 2028.
In North America, Willow TV’s position across the United States and Canada will be further strengthened. Alongside the BCCI rights, Willow also distributes more than 10 other boards and tournaments.
In the Middle East, Times Internet has developed a strong position, now holding the rights to distribute the IPL alongside the BCCI rights. Additionally, Times also partnered with Noon, Etisalat and Cricbuzz to distribute the IPL in 2023, and will look to establish its distribution partnerships in the Middle East region further.
In Southeast Asia, this is Cricbuzz’s first rights package in the market, and the rights will be distributed on its own platforms as well as other distribution partnerships.
Commenting on the occasion, Satyan Gajwani, vice chairman, Times Internet, said, “We are proud to partner with Pitch or Viacom, as well as the BCCI again. Willow TV has a longstanding position as the home of cricket in the U.S. With our foray into the Middle East, I am confident that Cricbuzz and The Times of India Group will be able to bring a best-in-class consumer viewing experience to more cricket fans around the world.”
Moreover, Willow TV is the only 24×7 cricket channel available in the U.S. and offers several hundred days of live match competition each year. However, Cricbuzz is the global leader in cricket news and content. It offers news, live information, historical data, opinion, video and audio content on international cricket and premier T20 and domestic cricket tournaments.
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