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WOOYOUNGMI, a renowned South Korean menswear brand, is set to unveil its second flagship store in Paris, marking a significant milestone. Nestled in the prestigious Rue Saint-Honoré, this launch also marks its position as the first Korean label at the iconic fashion street.
The new store seamlessly embodies the brand’s core design principles, exuding a sophisticated and subtle luxury. Central to its layout is the captivating ear motif, presented in the brand’s signature deep ruby red—a representation of the desire and capacity to listen.
In 2003, WOOYOUNGMI made history as the first South Korean label to grace the Paris Men’s Fashion Week stage. Over the years, it has become a consistent presence in the French capital, celebrated for its minimalistic approach and contemporary reinterpretations of modern menswear.
The brand’s inaugural flagship store in Paris emerged in 2013. Fast forward two decades from its inception, WOOYOUNGMI now stands as the premier South Korean brand on Rue Saint-Honoré, building upon a rich history that traces back to 1988, conceived by the visionary designer, Madame Woo.
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