Sandler embarks on a bold brand transformation | Retail News Germany

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Sandler, a stalwart in nonwoven production with over 140 years of expertise, has embarked on brand transformation under the banner ‘Shaping Sandler’, which encompasses corporate and employer branding, reflecting the company’s commitment to a sustainable future.

The redesigned aesthetics, including a fresh colour palette and design elements, mirror Sandler’s values and aspirations.

The centerpiece of this transformation is Sandler’s newly articulated purpose to be a partner in creating products that enhance everyday comfort. Complementing the rebrand, the company introduces a revamped website, serving as a gateway for users to explore the Sandler Group, discover career opportunities, and access tailored nonwoven solutions for various industries.

The site will continuously evolve in the coming months, offering an immersive journey into the Sandler product and brand portfolio. Sandler is actively making use of social media channels, inviting users to engage in discussions about the new brand identity, career prospects, and industry trends.



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