Italian sports car manufacturer Ferrari has revealed the extension of its partnership with German sportswear and sports equipment producer, Puma. Scuderia Ferrari has confirmed this multi-year collaboration, elevating Puma to the status of a premium partner, commencing in 2024. Although the deal’s financial specifics were undisclosed by the company, they confirmed Puma’s role as the continued supplier of F1 team race gear and race apparel for Ferrari. Additionally, Puma will maintain its licensing partnership for Ferrari-branded sports merchandise.

This renewal amplifies the enduring partnership initiated in 2005 when Puma committed to furnishing Ferrari’s Formula One team with sports attire, footwear, and accessories. PUMA is recognised for furnishing top motorsport teams globally with high-performance race apparel, extending its influence from the racecourse to appealing street style, offering a range of apparel and accessories.

Puma’s position as a prominent sports company in racewear is fortified by its partnerships not only with Scuderia Ferrari but also with Petronas Formula One Team, Alfa Romeo, BMW Motorsport, and Porsche. Moreover, Puma recently celebrated its collaboration with Mercedes-AMG Motorsport, unveiling the 2023 Spring Summer PUMA x Mercedes-AMG Motorsport Wild Child collection in April 2023.