The Superbia Group, a financial services organisation encompassing the advice firm Furnley House and investment firms Asset Intelligence Research and Asset Intelligence Portfolio Management, has revealed its certification as a B Corporation (or B Corp), joining a growing set of companies reinventing business by pursuing purpose as well as profit.

The Superbia Group has been certified by B Lab™, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to a range of goals besides shareholder profit.

The B Corp certification addresses the entirety of a business’s operations and covers five key impact areas: Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

The Superbia Group is now part of a community of just 7,000 businesses globally which have certified as B Corps. The B Corp community in the UK represents a broad cross-section of industries and company sizes, comprising over 1,500 companies and including well-known brands such as The Guardian, innocent, Patagonia and The Body Shop.

Co-founder and Managing Director Stefan Fura said: “Since we started, we’ve always done our best to do the right thing, whether that’s through helping clients achieve their dreams with Furnley House or the work we’ve done for the community through our charity The Furnley House Foundation.

“Becoming a certified B Corporation really cements our ethos as a business and I’m incredibly proud that we’ve achieved it.”