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Becky Livingston has unveiled her latest book, “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success.” This insightful and timely work marks the author’s fourth published title and aims to bridge the knowledge gap in the intersection of B2B marketing and the ever-evolving world of artificial intelligence.
With AI transforming industries at an unprecedented pace, business-to-business marketers can no longer afford to stay on the sidelines. Livingston recognizes this urgent need and offers readers not just an overview, but a detailed roadmap on how to harness AI’s potential to achieve marketing success.
Key features of the book include:
– Strategies for implementing AI in B2B marketing to maximize ROI.
– Tactics to navigate common pitfalls and challenges in AI adoption.
– Tools and resources that have been tested and proven in real-world scenarios.
Livingston brings her deep expertise, extensive research, and real-world examples to make the subject both accessible and actionable for marketing professionals. This latest work promises to be another essential addition to the libraries of B2B marketers across the globe.
‘With AI reshaping the landscape of B2B marketing,” commented Livingston. “I wanted to provide a hands-on guide to help marketers stay ahead of the curve and harness this technology for tangible results.”
“The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success” is now available for purchase on Amazon in Kindle and paperback formats, and the author’s official website, https://Penheel.com/books.
For over 25 years, Livingston has applied her skills as a marketing and technology practitioner to the accounting industry. Her company serves small to mid-sized firms across the country with consulting services in digital marketing strategy, SEO, digital and social media marketing, graphic design, website design and development, and more. Livingston is also the author of “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success,” “SEO for CPAs – The Accountant’s SEO Handbook,” “The Accountant’s Social Media Handbook,” and “SEO Secrets, Myths and Truths to Being Found Online.”
Besides having multiple degrees in computer programming and Internet technologies, she also has a corporate training certificate from NYU, and an undergraduate degree in mass communications. Prior to working in the accounting profession, Livingston applied her skills to the chemical and mechanical engineering industry for over ten years.
“I really like being an accounting marketer because it’s an ever-changing industry with interesting topics to learn. From creating content about complex accounting areas, to speaking at thought leadership events and conferences. It’s just so much fun!”
Learn more about Becky and her firm at https://Penheel.com.
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