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Through the collaboration, Adidas is likely to use Bata India’s retail network to boost its presence in India, a news report said.
Footwear manufacturer Bata India is in talks with sportswear giant Adidas for a strategic partnership, CNBC-TV18 reported on Thursday citing sources, sending shares up as much as 7.3%.
Through the collaboration, Adidas is likely to use Bata India’s retail network to boost its presence in India, the report added.
Bata India, the flagship of Netherlands-based Bata BN, houses brands like Hush Puppies and Scholl and has more than 2,050 stores across the country, according to its latest annual report.
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First published on: 17-08-2023 at 14:45 IST
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