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If you want to be an effective communicator, you’re going to need to know how to pitch your ideas, concepts, and perspectives to others in both professional environments and day-to-day interactions. To be effective, a pitch needs to be understandable, relevant, and readily convincing — without any strong-arm tactics or perceived gimmicks and tricks. And in today’s rapid-fire, short-attention-span world, it must also be concise. In this article, the author offers a simple framework for how to craft a compelling pitch. It comes down to completing four simple sentence starters: 1) What if you could… 2) So that… 3) For example… 4) And that’s not all…
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