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Students in wine-related and hospitality courses vie in a “learn by doing” competition to create the best virtual wine brand

August 11th – NAPA, CA – The Intercollegiate Wine Business Invitational, now entering its 6th year, is open for registration until October 1, 2023 for wine and hospitality schools. The competition is perfect for schools looking to incorporate the project-based, turn-key program that prepares students at every level for their careers in wine and hospitality industries. Complete details, rules, and timeline can be found at www.winebusinesseducation.com/iwbi.

Faculty and students are directly supported throughout the program by Master of Wine and wine business educator, Tim Hanni MW. The winning team, who will receive the Byron Marlowe Memorial Trophy, is the one that presents the best wine label, business plan, and financials for their virtual wine business project. Additionally, individual awards are given for the best submissions in each of the three categories. Faculty for the teams will receive detailed grading for all of the projects submitted. Coordination, tutorials, online webinars and proprietary financial calculators are provided by WineBusinessEducation.com.

The program is flexible so it can be incorporated into virtual and/or face-to-face wine related classes and perfect for online learning programs. It is a great addition for any existing class –  learning what goes into working as a team to design a wine brand and label, calculate realistic costs and financials for producing a wine, and the essential steps for creating a business plan.

Students will learn as they compete against other collegiate teams that have included Washington State University, Michigan State University, Linfield University, Hong Kong Polytechnic University, Cal Poly San Luis Obispo, and the César Ritz College in Switzerland. Registration is open now through October 1st, 2023, which will give the students nearly 2 months to prepare and submit final projects by the November submission deadline.

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