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Travelport has confirmed that it has integrated Deem’s corporate booking tool into its Travelport+ platform.
The UK-based travel technology company acquired Deem from Enterprise Holdings in March 2023 in a move which Travelport described as a “game-changing acquisition”.
John Elieson, Travelport’s chief operating officer and deputy CEO, said: “Business travellers want – and deserve – the same modern retailing experience as leisure travellers.
“When Travelport announced the acquisition of Deem in March, it was with the intention of providing the corporate travel world with award-winning, complementary tools that are as revolutionary, modern and easy-to-use as Travelport+.”
In a statement, Travelport added that the integration of Deem allowed travellers to stay within their corporate policies when making bookings, including those going through NDC channels.
Since being acquired by Travelport, Deem has rebranded its Etta booking platform under the Deem name to “increase clarity and unite products under a single iconic name that has become synonymous with innovation in corporate retailing”.
Travelport added that it expected Deem to “accelerate its international expansion” in 2024 – first within the EMEA (Europe, Middle East and Africa) region and then in APAC (Asia Pacific).
There are also plans to “evolve” Deem’s user interface and introduce enhanced emissions data, which is already available on Travelport+.
“By combining traveller-first, human-centric design with a best-in-class user experience, we’ve brought the ease and enjoyment of booking leisure trips to business travel,” added Elieson.
“Making that content both accessible to and easily managed by their TMC partner ensures travellers are covered, even when you factor in new products only available through NDC or other content sources.”
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