Besides having a stunning online store and a good sales pitch, what gets customers all the way to the checkout stage is the reassurance they gain from reading positive reviews. However, one-liners or reviews devoid of correct grammar aren’t much help when it comes to landing a sale.

According to Podium, nearly nine out of ten consumers worldwide make the effort to consult customer reviews when discovering a local business. However, you also want to strike the right balance because reviews that don’t come across as authentic can raise red flags for customers who are on the fence about your business. Therefore, you want to ensure that the customer reviews are helpful and useful so that your future customers feel confident when pressing that ‘Buy’ button.

To help you understand what good customer reviews look like – so you know what type will genuinely boost your business’s reputation – we give you 20 solid examples of customer reviews.