Latest on controversial plan to replace Windsor car sales business with huge hotel

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SG Autopoint Windsor was occupied until 2021 providing a car sales and MOT service to customers.

However, the business closed with a controversial plan being submitted to replace buildings on the site with a 50-bed hotel.

Now the developers have submitted crucial details about the demolition to the Royal Borough of Windsor and Maidenhead.

Buildings on the site remain standing, albeit secured by hoardings since 2022.

Slough Observer: Hoardings at S G Autopoint at 437 - 441 St Leonards Road, Windsor. Credit: Google MapsHoardings at S G Autopoint at 437 – 441 St Leonards Road, Windsor. Credit: Google Maps

The owner has now submitted a demolition plan to the council, which involves levelling all the buildings so they can be replaced with the four-storey hotel.

These details lay out how the environment will be managed while the buildings are demolished, and how traffic will be managed.

An outline traffic management plan provided by Total Reclaims Demolition states that work will take place during normal construction hours, which run from 8am to 6pm Monday to Friday and 8am to 1pm on Saturdays.

READ MORE: Major plans to revamp Windsor Yards with cinema and hotel approved

Deliveries to the site would take place between 9.30am to 4.30pm to avoid peak hours.

There will be no requirement for St Leonard’s Road or any other road to be closed during the work.

If the Royal Borough’s planning department approves of these demolition details the project can begin in earnest.

The plan proved controversial when it first emerged in 2019.

Slough Observer: The plan for a 50 bed hotel at 437-441 St Leonards Road, Windsor. Credit ADP LtdThe plan for a 50 bed hotel at 437-441 St Leonards Road, Windsor. Credit ADP Ltd

The Windsor Area Development Management Panel unanimously refused the plan at at meeting on December 4 of that year.

The panel agreed that the proposed hotel would be  an “unduly disproportionate and dominant building” and would result in a “cramped and overdeveloped site.”

The scheme was also criticised as it would involve six trees being cut down, with a further four trees being endangered by the project.

However, the project was allowed on appeal to the government planning inspectorate on June 5, 2021.

READ MORE: Developer wins appeal and can transform former petrol station into 50-bed hotel

At the time, appeal inspector P D Sedgwick judged that the proposed hotel would enhance the character and appearance of the area.

It was also pointed out that the six trees that will be cut down as part of the development are of low quality, with the inspector observing that more trees and hedges will be planted as a result of the scheme going ahead.

Once the demolition is finished, work can begin on building the hotel, subject to a Construction Management Plan being submitted and approved by the council’s planning department.

The completed hotel will contain a 50-cover restaurant with 49 car spaces being provided in a basement car park.

You can view the demolition plans by typing reference 23/01392/CONDIT into the council’s planning portal.



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