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By Rajiv Talreja
In today’s fast-paced and competitive business environment, it’s more important than ever for companies to stand out from the crowd. One way to do this is through unique marketing strategies that capture the attention of potential customers and differentiate your business from others in your industry.
But with so many businesses vying for consumer attention, it can be challenging to develop marketing strategies that are truly distinctive and effective. The need for new and effective Marketing strategies that work is getting higher by the day. As more and more businesses erupt on more and more social media platforms, effective marketing strategies are key to a booming business.
That’s where this article comes in – we’ll explore some effective marketing strategies that any business can implement to get noticed and make a lasting impression on customers. These strategies are practical, and implementable and come straight from my experience of building businesses from the last 16 years. So, let’s explore:
- Credibility building- Why will anyone including your customers buy from you if you do not establish your expertise in your particular area of business? The more solutions you give, the more they are convinced of your credibility and their trust in your products/services increases. The best way to build credibility is through informational content creation. Provide knowledgeable content about what problems or pain points your products or services are able to address and solve. This way you showcase your expertise and automatically create credibility in your target customer’s minds.
- Community building- When you have an audience that resonates with the content you put out, you need to bring them together in a community. How can you do that? Through online groups on Facebook, Whatsapp, Telegram or even your bespoke platform or through meetups, podcasts, etc. When your audience is brought together in a group, the feeling of belongingness increases and the relationship with your audience builds. In that way, you are nurturing your community and constantly adding value to them.
- Attention Grabbing- What do most people who are active online on social media platforms seek out there? Entertainment. Your marketing strategy and content creation need to also be entertaining along with being informative. Entertaining content grabs attention, and makes your audience stop scrolling and engage with your content, thus getting you the additional eyeballs that you need. But first, check if entertainment goes with the tone of your brand and then apply this strategy in your marketing. If you are a serious B2B brand you cannot dance on silly reels; but if you are a beauty or fashion brand, reels can be your thing. So, how you use entertainment platforms to promote your products and services is something you need to be careful about.
- Contest Marketing- A high-engagement and high-energy strategy is contest marketing. You could run a variety of contests based on the tone of your brand. Some examples would be quizzes, trivia or talent-driven contests. The ultimate aim of contests is to attract your target audience with an incentive in the end. Ensure that through contest marketing, you are adding value as well as giving something valuable as an incentive that will help your audience resonate with you even more and participate more when you do more such initiatives in the future.
By adopting unique marketing strategies, businesses can not only increase their visibility and attract new customers, but also strengthen their brand and build lasting relationships with their audience. So, whether you’re a small startup or a large corporation, these marketing strategies are bound to help you and give you the direction you need.
The author is business coach, founder, Quantum Leap Solutions
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