In P&G’s 2023 Annual Report, we reminded shareowners that we continue to raise the bar on all aspects of superiority — to win with the consumers we serve — in all price tiers where we compete.

With innovation-driven superior products, packages, brand communication, retail execution and value, we aim to be a disproportionate contributor to market growth — creating business by growing markets and P&G’s share in them through new solutions, better and more delightful experiences, adding usage occasions and building regimens.

Across P&G’s 10 categories, we’re delivering superiority across product, package, brand communication, retail execution and value – that includes:

Product

• Superiority is helping us delight consumers and drive category growth with Pampers Swaddlers in North America.
• We’re innovating across the Oral-B iO portfolio, including Series 10 with iO Sense, our most advanced coaching brush yet, and Series 3, 4 and 5, which expand distribution across more channels and price points.

Read more about each one of these examples by visiting our 2023 Annual Report.

Packaging

• In Europe, Ariel and Lenor are driving strong demand and consumer value with a superior product in superior packaging.
• Dawn/Fairy delivered outstanding results behind innovation that drives product and packaging superiority and enables more sustainable dishwashing habits.

Brand Communication

• Superior communication on innovations like Vicks NyQuil and DayQuil Honey has helped Vicks become the preferred choice by millions.
• We’re delighting consumers through brand communication that helps support better product performance — for example, in Latin America on the Pantene brand.

Retail Execution

• Beautiful, feminine retail displays for Always Discreet are helping to make a meaningful change in consumers’ quality of life, while driving strong business results.
• Superior retail execution is vital for the Grooming business, where 80% of sales are in traditional stores — and is helping us grow share and sales.

Consumer and Customer Value

• Safeguard is China’s #1 personal cleansing brand and consumers and customers alike appreciate the value of market-growing innovations like Safeguard Detox Body Wash
• Charmin and Bounty are delivering great value to consumers with the products’ superior absorbency.